Is DVD rental business dead in India

With more and more DTH operators providing pay per view (or pay and view for a day) type of service (like Showcase for Tata Sky), I find movie rental businesses like Seventymm.com completely useless.

For last few times, whenever I tried to get a DVD delivered to my home, the movie was available the very next day (or the same day) on Showcase. Recently the same thing happened in the case of movie "The Social Network".

Movie rental guys, get limited number of DVDs and even if you try to get it on the day of the launch, it is very hard that you will get it, while services provided by DTH providers are available for everybody.

So I am letting my seventymm account expire.