The wiki page on the award mentioned in this news item also says that the standards of this award have become very lax which is very clear from the fact that they have started giving it to morons.
Here is another interesting item on the troubles with the publication that doles out the awards. To quote
For the last three years, however, something has happened each year to cause the Red Guide itself to appear to be losing its grip. So far, the thick skin of Michelin is doing an impressive job of protecting the brand.
The first two years of the Red Guide's troubles began through no direct fault of its own. On February 24, 2003, amid rumors that he might be losing his Michelin three-star rating (a loss that often leads to a quick demotion to culinary has-been status), famous French chef Bernard Loiseau committed suicide.
Some of the biggest French chefs immediately pinned the blame on a too-influential Michelin. Cooler heads eventually prevailed, and it was decided that Loiseau had his fingers in many pies, some of which were turning sour prior to the Michelin rumors.
The troubles continued last year when a Red Guide inspectors, Pascal Rémy, published a tell-all book, L'Inspecteur se met à Table (The Inspector Sits at the Table or The Inspector Spills the Beans), alleging that Michelin plays favorites with chefs, doesn't visit reviewed restaurants as much as it lets on, and is generally less on the up and up with its readers than might be thought.
Michelin promptly denied what its inspector had to say, going as far as to take out newspaper ads pleading innocence. After 16 years of service and one tell-all book, Rémy was promptly canned; he lost the court case, where he pleaded unfair dismissal (remember, we are in France).
This year's Red Guide troubles, however, seem to prove some of the inspector's allegations correct, and this time, the wounds are self-inflicted.
Just before the Red Guide's 2005 home opener in France on 2 March, Michelin got caught trying to pull a fast one in Belgium. It very favorably "reviewed" L'Ostend Queen restaurant for the Benelux guide, which came out 26 January. Trouble was, the restaurant hadn't yet opened for business. The Brussels daily, Le Soir, promptly caught Michelin with its bib down.
Actually this Michelin guide guys tried to pull similar trick on restaurants in Japan but the treatment that they got there was really something that Indian media and chefs should follow.
It found much to like, even love, and showered the cityâ??s restaurants with more of its coveted stars than those in New York and Paris combined.
Michelin, based in France, made the splash it had hoped for, and has sold more than 290,000 copies of its familiar red-colored guides since November.
Many prominent figures of the Tokyo food world, however, are saying to Michelin, in effect, thanks for all the attention (which we deserve), but you still do not know us or our cuisine.
Food critics, magazines and even the governor of Tokyo have questioned the guideâ??s choice of restaurants and ratings. A handful of chefs proudly proclaimed that they had turned down chances to be listed. One, Toshiya Kadowaki, said his nouveau Japonais dishes, including a French-inspired rice with truffles, did not need a Gallic seal of approval.
â??Japanese food was created here, and only Japanese know it,â? Mr. Kadowaki said in an interview. â??How can a bunch of foreigners show up and tell us what is good or bad?â?
The mixed welcome reflects the challenges Michelin faces as the guide and its star-based ranking system enter a gastronomical milieu as far removed from Paris as teriyaki is from tête de veau.
I don't think Mr. Atul Kochhar should open his restaurants in India. We don't want him. People in India whom want him will go to UK and eat the "fresh" fish that he gets there. Meanwhile, we are happy with not so "fresh" whatever we get here.
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